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You see refs. We see OREO Cookies.

We geared up for March Madness Elite Eight by turning every officiating referee call, good or bad, into a call for OREOs. This mobile activation unlocked sweet deals on OREO Cookies by scanning the ref’s black and white stripes during the game calls. 22 different referee signals were converted into real-time playful cookie match-ups combined with OREO offers redeemable at Walmart.

1 x Gold Cannes Lions

1 x Bronze Cannes Lions

3 x Shortlist Cannes Lions